Instead of the dainty tan bubbles on the diet can, Ten will be wrapped in gunmetal grey packaging with silver bullets. It has calories and sugar unlike its diet counterpart. To learn more about Wildfire, visit appeal to men, Dr Pepper made its Ten drink 180 degrees different than Diet Dr Pepper. Started in May 2002, Wildfire is a team of Marketing Stratecutionistsв„ў with big agency strategic expertise offered to you with executional efficiency and the agility of a small shop. She also loves to share her thoughts about the mistakes that companies make when marketing to women on her blog, The Frustrated Female (. We want to get our clients in touch with their female consumers вЂ“ and do it fast.вЂќ Her marketing-to- women experience involves helping a major hotel chain make its hotel experience more female friendly, positioning a major female sports apparel line, finding out what makes female beer drinkers tick, and re-inventing the way that household cleaning products are sold to women. вЂњEnsuring your brand appeals to women doesnвЂ™t mean you have to draw a line in the sand between the guys and girlsвЂќ, says Curtis, вЂњWhat it does mean is that you can tailor your appeal to women and also capture men, but not necessarily vice versa. It makes sense that we address this issue since Pepsi has not.ДЇactor9 (is led by Janie Curtis, who had an article on the topic of marketing to women featured in Forbes, and loves helping clients with female centric brands put their marketing messages into language that makes sense to women. She noted at a recent marketing summit at Wake Forest University that women make up 80% of the purchases and decisions in regards to consumer products. The Pepsi CEO is a woman herself and was named by Fortune magazine as the 'most powerful woman in American business'. The goal of Factor9вЂ™s video is to create buzz, riding off the wave of this campaign, and to create awareness for the need to market to women. To those opposed, it was just stereotypical violence for violenceвЂ™s sake. Pepsi Max, the first diet cola for men.вЂќ To those in favor, the ad was classic slapstick. After each вЂњaccidentвЂќ the men simply said, вЂњIвЂ™m good.вЂќ The commercial ended with the tag line, вЂњMen can take anything, except the taste of diet cola, until now. Each scene was humorous and kept the audience wondering what was actually being promoted, which in turn kept everyone tuned in.

Pepsi Max, a diet cola marketed toward men, drew both cheers and jeers for its Super Bowl ad featuring guys getting involved in various violent accidents before proclaiming bravely, 'IвЂ™m good.' The soft drink companyвЂ™s campaign was funny, eye catching and, most of all, memorable.

Their version substitutes women in place of men in situations that are equally as painful but more true to womenвЂ™s lives, noting that they encounter situations every day that require them to bounce with an вЂњIвЂ™m good.вЂќ The video demonstrates the fact that women are just as tough if not tougher than men when it comes to real life and that Wildfire/Factor9 knows that. (Watch it here watch?v=cNXQlINKJik) The video is a spin off of the original Pepsi Max IвЂ™m Good commercial, which began airing in January 2009 during Super Bowl XLIII. PRLog - Factor9 Marketing to Women, which is a subsidiary of Wildfire Advertising Agency, released a viral video via YouTube that has been attracting attention across the web.

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